Google keeps improving their suite of products with one goal in mind; to make the user experience way better. And among the improvements they have introduced is Google Discover. For those who might not know, this is a new way for users to literally discover personalized content without searching for it.
With Discover, Google automatically shows a highly personalized feed without needing to search. And since Google’s algorithm is dynamic, this feed is automatically refreshed as new content is published. Below are some of the things you need to know about Google Discover.
For your website to gain credibility and authority, then it is vital that you prioritize Search Engine Optimization (SEO). This is something you no longer have to worry about with Google Discover since it can serve as a good source of organic traffic. Driving more traffic through Google Discover can be quite valuable since organic click-throughs are important factors in boosting a web page’s SEO ranking.
Google Search Console is also adding a reporting tool, Discover, that allows you to see more data about your Google Discover performance. This is the perfect way to see how often your content is shown in Discover, as well as the overall traffic gained. The same goes for how the endless stream of content is performing in Discover. With this data, you get more insights into what types of content your audiences are interested in
As per Google, all indexed content is automatically eligible to appear in Discover, provided it meets Discover’s content policies. Google also factors in content that demonstrates expertise, authoritativeness and trustworthiness (E-A-T). To stand a better chance of encouraging more engagement with content, be sure to optimize it for Google E-A-T.
What this simply means is you should create content that’s high-quality, thoroughly researched, and relevant. Be also sure that your page titles and headlines accurately and succinctly describes what your content is all about. Finally, prioritizing keeping your data secure and private for things to work in your favor.
There is more you need to know about Google Discover than what is included in this simple guide. So take it upon yourself to learn more about Google Discover to avoid leaving any rooms for mistakes. This is especially the case when you want to optimize your content for Google Discover without encountering any issues whatsoever.
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