If you constantly keep pace with what Google search does, you probably already know that they like to tweak their search algorithms. Unfortunately, even though these changes call for celebration, they also give SEOs and copywriters a fair bit of anxiety. And this is easy to see why since you might find it hard to come up with a winning strategy amidst the ever-changing rules of the game.
But you should never forget that the fundamental rules of SEO copywriting are here to stay. So in this post, we’ve compiled top SEO copywriting tips worth your time and money.
While you want to draw attention to keywords and phrases, this won’t happen if you fail to understand the keyword intent, as it is fundamental to your SEO success. If you need a quick refresher on what we are talking about, keyword intent is why people search for the keyword you’re thinking about targeting. There are three broad types of keyword intent to use, i.e., informational, navigation, and commercial.
Since Google and other search engines strive to deliver their users top-notch results, they reward marketers who closely match keyword intent. So think carefully about what your target audience is looking for, and then do your best to give it to them.
It is tempting to write a lengthy introduction now and then. As appealing as it sounds, we must keep in mind that the ultimate goal is to writing focused and relevant content. After all, Google puts relevant content at the top of the organic results. While creating relevant content is mostly about matching keyword intents, you shouldn’t limit yourself to this alone.
The best way to do this is by targeting your main keyword early in your copy. For example, focus on being concise to prove to Google that your content is pertinent. You can increase keyword density at the beginning of your next blog post.
Regarding SEO copywriting, make it the norm to write unique titles and descriptions. Furthermore, refrain from keyword stuffing as it could prove costly in the long run. If possible, speak your audience’s language as it is the ideal way to connect with them. You can get more SEO copywriting tips and drive more traffic to your website.
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