Perfect Ways to Handle SEO Rebranding
Perfect Ways to Handle SEO Rebranding

Perfect Ways to Handle SEO Rebranding

Rebranding is a perfect way to create a new and attractive business persona for your target consumers. But rebranding often entails creating a brand-new website, which can cause dips in your search engine ranking. This has the potential to damage brand awareness and be discouraging when you’ve gone the extra mile to obtain those rankings in the first place.

Luckily, there are remarkable ways to handle SEO rebranding without tarnishing your site’s reputation. And that’s what this simple guide will help you uncover today. Keep reading to find out more before deciding on anything.

Before starting your rebranding efforts, be sure to conduct all the important prework. This action helps ensure you have all the data needed to monitor and prevent ranking changes. That includes finding and tracking your top-performing pages, creating an inventory of your content, and backing up all current site data and information.

With this information at your disposal, you can monitor your site more easily after rebranding is complete. Use this as the opportune time to identify the changes to make on your website. It is then that you can deploy them across your website.

It is also vital that you prepare your 301 redirects to ensure your website stays afloat. A 301 redirect is a fancy term for permanently sending someone to a new webpage when they try to access one of your old one. These redirects help you send traffic to a new website without losing your ranking or audience.

While you hope people will use your new URLs instead, it is possible that some other sites might link to your old web pages. Make it the norm to create permanent 301 redirects so that all old links lead to your new website. That way, the ranking of those web pages stay the same and your rebranding doesn’t interfere with anything. Be sure to benchmark important KPIs since it will also work to your advantage.

You don’t have to go through a lot merely because you want to rebrand SEO. As long as you understand what is expected, rest in knowing good things are destined to come your way. It is in your best interest that you read more about SEO rebranding and clear any doubts you might have. Through this action, you won’t find yourself leaving the door for mistakes open.