Using Google Search Console goes a long way in helping propel your business to the next level. Initially known as Google Webmaster Tools, this free product is helpful as ever for webmasters and marketers alike. But not all business owners are willing to take up what it offers to attain growth.
Whereas they may have their reasons, chances are they don’t know what this product offers. Are you still unconvinced on whether or not to use it? In this simple guide, we will take you through some of the most notable benefits of using Google Search Console for your small business. Keep reading to unearth more.
Relying Google Search Console to gain a better overview of your website’s performance in the SERPs is key to your digital marketing strategy. And this doesn’t come as a surprise considering it helps you identify the ranking opportunitiesin Google’s search engine results page. This will always come in handy when you want to improve your page rankings without the hassle.
When leveraging this tool while trying to improve your website’s search appearance it will offer detailed reports of search queries. This allows you to view the results as a potential visitor would on the search engine results page. You can then use these insights to make any changes you so desire on your website.
Provided you optimize the high CTR pages when using Google Search Console, be rest assured you stand a better chance of increasing website traffic. This is because it gives you traffic and conversion data. After all, you get to learn more about the most popular search queries and also get an insight into how your website is performing and top-ranking pages.
You can also use Google Search Console tofind underperforming keywordswithout the hassle. This is possible since it will show you details about links to your website. You can also prompt Google to recrawl the page and search for any issues that need to be fixed.
Using Google Search Console for your small business goes a long way in making sure you get the most from your digital marketing campaigns. Either way, you will first have to get more insights on Google Search Consoleto help clear some of the doubts in your mind. The good news is you can continue reading about Google Search Console here from the comfort of any location.
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