Can we tell the truth; a business logo is most often the first thing people see when buying products or services. And this is easy to see since they serve as proof that what they’re paying for is genuine and legitimate. In short, logos help buyers make a bang-on first impression before parting with their hard-earned money.
But merely because your business logo easily makes that first impression, it doesn’t mean you should leave it at that. You want your logo to linger in the minds of customers and last for months and years to come. And this narrows down to creating an iconic logo. Here are two traits to keep in mind when creating an iconic business logo.
While you might understand what goes into creating an impressive business symbol, it doesn’t mean you should overdo things. Keep in mind the number one of trait in iconic logos is simplicity. If you attain simplicity in your logo design, it becomes easy to achieve everything else. But that’s not say you should be boring.
It narrows down to making the logo easy to understand and uncomplicated. Including too many elements to your business logo can make it feel cluttered, and the human mind blocks most of the clutter. Ensure you prioritize a simple design as it will help capture readers’ attention faster.
For your business logo to stand a better chance of creating your brand identity, you should make it distinctive. You might be wondering why we insist on distinctive rather than memorable. Simple, the root of something being memorable is making it unique enough for someone to remember, even in a crowded marketplace.
Be sure to make your logo distinctive enough to commit to memory. That way, people who are impressed by your brand or company can easily describe it to others who might be interested as well. Remember to choose a specific typeface as it also works magic.
Your business logo says a lot on whether or not you can attract prospects and close more deals. That’s why you should give this process the deserved attention to avoid leaving room for mistakes.
The secret lies in taking the time to do your homework and read more about creating an iconic logo. Fortunately, this information is readily available online. Alternatively, you can enlist help from experts and have them design your business logo.
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